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Europe starts here

In Narva the creation of a light installation in the building of the Joala Factory on the territory of Kreenholm has started


The implementation of the cultural tourism strategy, which was developed in 2022 within the framework of the international project TExTOUR, continues. The project aimed at developing cultural tourism in little-known regions of Europe and beyond. The strategy is implemented by Narva city government, represented by the Department for Development and Economy, and Narva Gate OÜ - the operator of the Kreenholm area.


Two ideas were chosen as pilot projects for the implementation of the strategy within the TExTOUR project - a thematic tour of the Kreenholm distreict, which was ready in July 2023 and is available at, and a light installation in the building of Joala factory, work on which began this summer.


On 21 September, there was organized a meeting with involvement of local community, stakeholders, representatives of local creative industry sector and other interested parties to discuss the future steps for development of Kreenholm area. Participants agreed that the cultural quarter would be a good place for the creative industry sector, and it should also offer in future an entertainment for families with children. The meeting participants were also informed about TExTOUR pilot project "Light Installation in the Joala Factory Building" and invited to visit the factory and see the first stages of the light installation.


On 22 September, Jaanus Mikk, the head of Narva Gate OÜ, carried out a familiarization visit to the factory building, presented the work stages, which are already have been done and told about left stages for the light installation. During the first two stages, the tower of the factory was illuminated and 180 different samples of Kreenholm fabric patterns were collected and glued as stained glass on the windows of one of the halls of the Joala factory. Further work is planned to create a light installation in the basement of the factory. The light installation will be completed and presented by the end of 2023.


The goal of the TExTOUR project is to improve the economic and social situation of 8 pilot regions with a rich cultural and historical heritage, one of which is the city of Narva and specifically the Kreenholm area, through the development of cultural tourism.


The project will last until 09/30/2024. All documents developed within the framework of the project will be available on an open platform for use at the state and local levels. The main partner in the project is the Spanish organization Fundación Santa María la Real. TExTOUR project received a grant from the EU Horizon 2020 Program. The total project budget for the entire period and for all 17 partners is 3,950,468.75 €.



This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 10100468

Last updated: 21.05.2024

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